Aura Financial Corporation
Hit hard by the pandemic-induced recession, this San Francisco-based consumer lender to low-income Latino consumers suspended operations in January 2021.
Aura raised over $100 million since launching in 2012
Aura offered loans of $300 to $4,000 through a network of retail partners, including supermarkets, tax preparation services, auto insurance firms and money remittance shops. It was certified as a community development financial institution, a government designation for firms that served economically disadvantage communities.
Aura, originally known as Insikt, was the second consumer lender focused on Latino borrowers that Gutierrez, the company's longtime CEO, founded.
